Focus on Marketing

CareerOne consistently attracts over 1.6 million potential candidates a month1 and has firmly entrenched its position as Australia’s #2 online job board across all states2.

In addition, CareerOne continues to attract an exclusive audience of job hunters not visiting other job boards. In August 2011, 57% of CareerOne job hunters did not visit Seek and 69% did not visit MyCareer1. CareerOne is strongly placed to continue to deliver a strong audience to your job advertisements.

Extensive New Marketing Campaign
CareerOne launched an extensive national marketing campaign in August – ‘Find the One’. The campaign incorporates print, television, outdoor and online and continues to demonstrate CareerOne’s sustained commitment to the online employment category.

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Print & Outdoor
CareerOne’s marketing campaign is appearing in key News Limited titles across Australia, including The Australian, The Daily Telegraph, The Courier Mail, The Advertiser, The Herald Sun and The Perth Sunday Times. The campaign also features on buses and trams across the country. CareerOne maintains its key outdoor placement on the prominent Y&J site in Melbourne’s CBD.

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Online
An extensive online campaign is live across a number of key websites, including News.com.au and Ninemsn.com.au. In addition, CareerOne continues with an ongoing successful SEM campaign.

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Hunting the (Hidden) Hunters
The Hunting the (hidden) Hunters report provides insight into job hunters attitudes and trends over the last four years. The 2011 Hunting the (Hidden) Hunters report is now available to download. Download the report now.

1. Nielsen//NetRatings, Market Intelligence, Australia – Domestic Traffic, August 2011
2. Nielsen//NetRatings, Market Intelligence, Australia – Domestic Traffic, Geo Target by Category, Employment, August 2011